Saturday, 7 June 2014

Tag Tang Tang Tang

TANG TANG TANG TANG 

SIR DAVID TANG'S LATEST VENTURE, A LIFESTYLE STORE IN WANCHAI, HONG KONG
The grandson of Tang Shiu-kin, one of Hong Kong’s best-known philanthropists, Sir David attended King’s College London and is a Hong Kong society stalwart, often photographed chomping on one of the Havana cigars he imports to Hong Kong and at times sporting traditional Chinese clothing.
One of his earlier ventures was the establishment of the China Club in the ’90s, a decadent private members’ club atop the former Bank of China building, which he decorated to resemble a manor in 1930s Shanghai and filled with contemporary Chinese art.
Sir David said his experiences with Shanghai Tang, which he sold to the luxury group Richemont in 1998, taught him a few lessons. “I started Shanghai Tang as a fashion house but getting people to wear Chinese clothing is not always easy,” he says.
So, for TTTT, the design philosophy will be more varied, involving what he calls a “Chinese resonance” rather than “selling Chinese designs.”

The TTTT showroom is divided into a living room, complete with fireplace; a dining room; and a kitchen and bathroom, to showcase the items in a real-life setting.
“I want people to come in here and envisage these things in their own home; I am selling a dream,” Sir David Tang says.  The high ceilings and the original arches of the street-level area, so when some decorative antique pieces are added, the store will have a stylishly retro feel. 


















“We will collaborate with those who can enhance the products, including leather goods handmade in England, glassware from the Czech Republic — TTTT will be an intelligent and stylish brand anchored by a Chinese spirit,” he continues. “Our prices are reasonable; think of us as an answer to Britain’s Conran Shop. We’ve got to be ‘wow.”’

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